Senior Marketing Specialist

Orlando, FL
Marketing 📣

SightPlan is an award-winning SaaS company based in the heart of Downtown Orlando that’s changing the game in the apartment and real estate industry. Our software solutions are transforming the way teams manage properties while delivering exceptional service to their residents.

Our powerful software is trusted by companies operating more than 4 million apartment homes nationwide - with more signing up every day. To maintain this exciting growth, we’re looking for top talent to join our team and help shape the future of our product.

Why Join SightPlan’s Marketing Team?

The Marketing team at SightPlan works closely with the Sales, Product, and Account Management teams, focusing on the execution of branding, demand generation and drip campaigns, events, and social media engagement. We believe in getting sh*t done!

We are looking for a Senior Marketing Specialist who will work closely with our growing team to build well thought out campaigns and programs to support sales initiatives and increase brand awareness. Creative thinking, a fun spirit, and close attention to detail are key to the success of this role. Day to day, you'll help guide junior team member's work, translate strategy into actionable plans, and create content that highlights our product offerings.

This position is perfect for someone looking to expand their scope of responsibility and take the next step in their professional career.


  • Build well-thought out creative campaigns and programs based on marketing goals.  
  • Strategically think through a campaign journey, timelines and deliverables required to successfully execute a campaign in a timely manner.  
  • Use data to drive all initiatives.  
  • Build out campaigns and required deliverables for events, digital awareness, video, brand programs, and more. 
  • Cross-collaborate with product, sales and customer success departments to identify strategic marketing opportunities.  
  • Create and support event-based initiatives to drive brand awareness.  
  • Present proposed strategies and results from executed campaigns to leadership.  
  • Track and review data to report conversions and success metrics. 
  • QA and check creative work to ensure brand messaging and collateral are accurately represented.

Qualifications & Skills

  • 3 years’ experience in a marketing role. 
  • Experience with video, web, paid digital advertising, print and events preferred.  
  • Understanding of marketing platforms and ability to learn new tools quickly.  
  • Knowledge of deliverables to execute campaigns such as digital assets, print collateral, email automation, landing pages and events.  
  • Extreme attention to detail.  
  • Ability to think creatively and critically to identify solutions and campaigns to meet goals.  
  • Works well with a team and positively impacts initiatives by contributing well thought out ideas.  
  • The ability to manage time and provide deliverables to meet deadlines. 
  • Clear communication and writing skills.   
  • Must be okay with travel, up to 25% of the time. 
  • Experience with Keynote, OneDrive, Microsoft Office, Salesforce, Outlook, Pardot, Webflow, GoToMeeting and Microsoft Teams a plus. 

Traits We Value

  • Results - You're committed to our goals and strive to see things through to completion.
  • Innovation - You approach things differently, challenge the status quo, and push us forward.
  • Determination - You push tasks across the finish line regardless of problems that arise.
  • Service - Customer, customer, customer. You solve their problems and make their lives easier.
  • Precision - You value the importance of small details and focus on the little things.
  • Teamwork - You're relied on by your peers and make sure sh*t gets done - even when it's not your sh*t!


  • Health insurance
  • Dental insurance
  • Disability insurance
  • Employee assistance program
  • Employee discount
  • Flexible schedule (3 days in-office, 2 days remote)
  • Flexible spending account
  • 401(k)
  • Health savings account
  • Paid time off
  • Sick time
  • Professional development assistance
  • Vision insurance

Why SightPlan?

The SightPlan team is open to new ideas with a focus on getting sh*t done; we’ve even got the t- shirt. Our inclusive culture focuses on engaging the full potential of our team members to accelerate innovation and our ability to drive business outcomes that fulfill our mission.

We pick our teams based on skill, not your ability to meet a list of unrelated requirements, and once you're here, we're committed to developing you and helping you succeed. We know that an investment in our team is one of the best investments we can make as a company.


To apply send resume or LinkedIn profile to