SightPlan Announces Integration with Modern Message to Enhance Resident Engagement

Haley Fielding

SightPlan, a leader in software solutions for multifamily real-estate nationwide, has announced integration with Modern Message. This integration allows communities to embed Modern Message’s signature product “Community Rewards” inside the Resident App and Portal experience SightPlan provides to its customers.

Modern Message, is a nationwide leader in software solutions for resident engagement, with a platform for rewarding residents for their survey participation, feedback, renewals, referrals, and recommendations. Modern Message gives on-site teams the feedback they need to deliver exceptional service to their residents, while rewarding retention and loyalty.

Residents can access rewards through the SightPlan Resident App and Portal by responding to Modern Message surveys, promoting their community on social media, and more. These rewards can be customized from community to community, helping to foster improved connections between the on-site teams and their residents.  

“Partnering with SightPlan creates more opportunities to better engage with residents through multiple touch points within the resident lifecycle. It’s wonderful working together to help on-site teams get valuable feedback and create a community that residents are proud to live in, while driving referrals and increasing resident loyalty,”
– says John Hinckley, CEO at Modern Message.

Through app deep-linking, the integration with SightPlan and Modern Message creates a seamless experience for residents to send and receive information, feedback, and updates. The data gathered fromModern Message is invaluable to on-site teams and empowers them to be active with their community and residents.

The data gathered on Modern Message is backed by J Turner Research. On-site teams can see their Online Reputation Assessment (ORA™), revealing how their community is perceived by their residents and potential residents. Studies have shown a positive correlation between resident engagement and a community’s online reputation.

“Expanding the functionality of the SightPlan Resident App and Portal is important to keep up with the demands of the modern renter. Amenities like Modern Message add value to the community for both the on-site teams as well as the residents,”

– said Joseph Westlake, President of SightPlan

About SightPlan

SightPlan provides software solutions to help apartment communities optimize operations while improving resident satisfaction. We believe that Great Teams = Great Communities, so we’re empowering leasing, resident service and maintenance team members with easy-to-use solutions to deliver exceptional service.

About Modern Message

Modern Message is the creator of CommunityRewards, a digital engagement platform for residents living at participating apartment communities. The company established itself in the multi-family and student housing space by successfully developing the first-of-its-kind, points-based rewards concept using gamification techniques throughout the resident journey. Headquartered in Dallas, Texas, Modern Message offers services in all 50 states plus Canada and looks to broaden the capabilities of Community Rewards with more flexible and customizable solutions and an emphasis on automation and scalability for clients using the program.

Working with nearly 4,000 apartment communities in North America to date, Modern Message currently engages more than one million residents each month. Residents can earn reward points for participating in any combination of actions regarding their apartment community including, creating content on social media, taking online polls/surveys, paying rent, renewing their lease, generating referrals, communicating and following social media pages to receive updates, all of which can be traded for various prizes. For more information, please visit or call (214)238-4200.

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