Madera Residential Engages SightPlan Portfolio-Wide to Deliver Innovative Resident Communications


Orlando, DATE: SightPlan, a leader in multifamily workflow and communication solutions, today announced a new partnership with Madera Residential to launch SightPlan Answering Service across the organization’s entire portfolio, comprised of 15,000 apartment homes. Madera can now offer its residents a personalized service experience through first-ring answering, and dynamic and multilingual support.

Madera is a multifamily leader with impressive growth in Texas over the past ten years. To date, the portfolio consists of more than 50 communities in cities across Texas.

“When researching new technology partners, it was imperative we found the most intuitive design and one that could immediately deliver the highest resident experience possible,” said Jeffrey Lowry, Chief Operating Officer of Madera Residential. “From the start of our partnership, SightPlan enabled us to be more responsive and ultimately better serve our residents. We are proud to engage with a technology partner that shares our vision for customer service and experience excellence. SightPlan has been an excellent asset to our communities and we look forward to growing our partnership.”

With SightPlan Answering Service, Madera has optimized its call operations while delivering a systematic approach to customer service, ensuring no call goes unanswered. The premium service is fully integrated so that every lead and request is captured. With this integration Madera is better positioned to manage community resources, establish accountability and better more effectively communicate with residents.

“It’s exciting to work on large-scale projects with a high-caliber multifamily owner like Madera Residential,” said SightPlan CEO Terry Danner. “Madera understands the importance of technology in differentiating communities and we’re glad to help them along in their journey. As our partnership grows, we stand committed to help them unlock operational efficiencies and exceptional resident benefits that significantly impact their bottom line.”

About SightPlan

SightPlan provides software solutions to help apartment communities optimize operations while improving resident satisfaction. We believe that Great Teams = Great Communities, so we’re empowering leasing, resident service, and maintenance team members with easy-to-use solutions to deliver exceptional service. To learn more about our innovative solutions, visit us at

About Madera Residential

Madera Residential is Lubbock, TX-based multifamily investment and management firm. To date, the firm owns and operates more than 15,000 apartment homes across Texas. Learn more about Madera at

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